About Vince's Market and the Silver Lake Blvd /
Atwater Ave intersection...
|conceptual drawing of mural
Vince's Market (3250 Silver Lake Blvd, Corner w/ Atwater Ave.)
opened in June 1939. The store was purchased by Joseph Caravella
and his wife Mabel and named it for their son Vince.
Joseph Caravella's mother and father came from Italy to the U.S. in 1887
with their first son. The next year, 1888 their second son, Joseph, was
born. They remained in the U.S. for 2 years then returned to Italy were
they had to more sons and two daughters. In 1898 the entire family
returned to the U.S. and settled in Birmingham, Alabama, where the
elder Caravella sold fruits and vegetables from an open truck then
later opened a small market. In 1912 Joseph married Mabel Bowes and
they had 4 children.
Their only son, Vince, came to California in 1937. While living with his married sister he attended South Gate High School the Los
Angeles City College and worked at Cash's King and EF Smith Markets. Vince's Parents came to California in 1939. Joseph and Mabel
purchased a market at the corner of Silver Lake Blvd and Atwater Avenue in 1939. Vince helped his parents run the store until he
entered the Navy during World War II. Vince was in the Navy from 1942 to 1945. During this time the market was run by Joseph and
Mabel, affectionately called "Big Daddy and Big Mama" by their family. When Vince was discharged from the Navy he again helped his
parents run the market until their retirement in 1953.
What is now Vince's Market was originally three separate businesses, a beauty shop, a barber shop, and the market. In 1946 the
beauty shop and barber shop were moved across the street and the market was expanded.
When Joseph and Mabel retired Vince ran the market with the help of wife Millie and their son Joe. Joe helped out during his teen years
then entered the Air Force in 1966. Jose returned to the market full time in 1970 after his term in the Air Force. Vince retired from the
market in 1983 and his son Joe then ran the market until it was sold in 1986.
The market was founded on Old Fashion customer service. Offering choice meats and produce with a butcher on hand to cut steaks and
roasts to order. The Vince's Market truck was a familiar sight in Atwater Village, making daily delivers to customers unable to get to the
market. They just phoned in their orders and their groceries were promptly delivered. Credit was also offered as a service to
customers. In later years the deli section was expanded to offer cold and hot specialty sandwiches daily. Party platters, BBQ Chicken
and Turkey were also available upon request. In 1972 the famous Vince's .50 cents Ham & Cheese Sandwich was created. The same
sandwich is still offered today at a price, while adjusted for inflation, is still a great bargain.
The tradition of a family run neighborhood market did not end with it's sale by the Caravella's. The tradition lives on with the Maggallon
Family who purchased the market. They are long time residents of Atwater Village.
|Silver Lake Blvd / Atwater Ave Intersection, Circa 1940
|Vince and Joe Caravella, Circa 1940
|Vince and Joe (Vince's Son), Circa 1950
|Vince Caravella and Louie de John (the market butcher), 1955
|Friends of Atwater Village (FAV) has been awarded a Community Beautification Grant through the L.A. Department
of Public Works which will fund a new graffiti abatement mural at the historic “Vince’s Market” building at 3250
Silver Lake Blvd, at the corner of Silver Lake Blvd. and Atwater Ave. The theme of the new mural will be “Past,
Present and Future”.
This newest grant marks the 8th time FAV has been awarded a Community Beautification Grant. In the past FAV has
been awarded grants to fund such community project as: “Atwater Ranch Market” mural at 3111 Glendale Blvd; “Blot
the Blight” mural and “Blot the Blight Parkway” landscape at 2707 Fletcher Dr; “Atwater Village” waste receptacles
on Glendale Blvd; “Flower Containers” on Glendale Blvd; “Revisiting the Red Car” mural at the Red Car River Park /
Los Angeles River and the “Acresite Water Willow Gate” at Acresite Street / Los Angeles River.
The “Past, Present and Future” mural will depict historic images of the Silver Lake Blvd and Atwater Ave area. Such
images will include the original Atwater Avenue Elementary School building and the original façade of the Vince’s
Market, both circa 1950.
FAV has commissioned muralist Rafael Escamilla for the newest mural. Rafael has worked with FAV on other mural
projects such as the “Dover Street” mural, the “Atwater Ranch Market” mural, the “Blot the Blight” mural, the
“Revisiting the Red Car” mural and the “Trains Shaping History” mural.
For more information this project please contact us at 323.913.2999 or at email@example.com